On episode 287 of the #AskGaryVee Show, a very accomplished writer and media critic, Ken Auletta stops by, and we talk about:
- Ken's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)"
- Disruption in the marketing/advertising industry
- Why creative is a massive variable of success in advertising
#QOTD: “My 13th book is one that I’d like to be a biography. What contemporary person should I write the biography about?”
25:50 - I own a print publication and we’re trying to expand into other cities. Our niche is creating content about the local community. What’s the best way to scale?
41:36 - I run a small digital marketing agency. Our clients are concerned about data privacy, even though I think it’s an opportunity to market products better to specific people.. What are your thoughts on that?
You can find Ken here:
Find Ken's book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), here:
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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