Gemfields and Mila Kunis Celebrate 2013 Global Launch and Exclusive Collaborations with International Jewellery Designers
London, 14 March 2013
Gemfields, the world's leading coloured gemstone producer, was thrilled to unveil a truly one-of-a-kind set of fine jewellery collaborations with 36 leading international designers.
This spectacular set of designer collaborations underscores not only the beauty of the gemstones, but the range of shades, shapes and sizes that make up Gemfields' portfolio. From precision cuts, cabochons that look like candy to slices that are ruggedly organic, each Gemfields Zambian emerald, Mozambican ruby and Zambian amethyst was the starting point for a bespoke creation.
"Although Gemfields doesn't make jewellery, they work with a wide range of international designers to create one-of-a-kind pieces from their ethically-soured emeralds and rubies," says Mila Kunis. "I've loved wearing these pieces on the red carpet because they are all so unique and they stand for Gemfields' mission of responsible sourcing."
"We are honoured to work with such a broad range of extraordinary talent from around the world," says Ian Harebottle, Gemfields CEO. "While we normally focus on the gemstones, and not the finished jewellery, it's hugely gratifying to see our ethically-sourced rare coloured gems come to life through the unique visions of our partner jewellers."
The collection was revealed in London at Phillips Auction House, travelling next through India and finally to Las Vegas, where it will be displayed at the Couture show in May. The pieces, ranging in retail price from US$1,130 to US$750,000, reflect the bold aesthetic of each designer in the form of fine jewellery.
To coincide with the launch of this project, Gemfields is unveiled a new global advertising campaign featuring brand ambassador Mila Kunis wearing ethically-sourced Zambian emeralds and Mozambican rubies shot by Mario Sorrenti in Los Angeles.
As well as developing proprietary product and practices, Gemfields is committed to bolstering the coloured gemstone sector, especially emphasising the rare, unique qualities of coloured gems. Emeralds, for example, are more than 20 times scarcer than diamonds, although arguably infinitely more exciting, made up of countless microscopic fissures within in each stone. No two emeralds are the same.
Alexandra Mor, Amrapali, Anndra Neen, Bina Goenka, Coomi, Dickson Yewn, Dominic Jones, Duffy, Fabergé, Farah Khan, Fernando Jorge, Hannah Martin, Hoorsenbuhs, Jasmine Alexander, Jayce Wong, Jordan Askill, Kara Ross, Kimberly McDonald, Mappin & Webb, Monica Vinader, Nam Cho, Natasha Collis, Octium, Parulina, Penny Winter, Robinson Pelham, Shaun Leane, Solange Azagury-Partridge, Stephen Webster, Sutra, Svetla, The Gem Palace, Theo Fennell, Wendy Yue, Wright &Teague, Zaiken.
GUESTS AT THE LAUNCH
Guests at last night's launch included Mila Kunis, Jacquetta Wheeler, Amber Nuttall, Kristina Blahnik, Florence Brudenell-Bruce, Kamika Kapoor, Nina Naustdal and leading jewellery designers from around the world including: Theo Fennell, Stephen Webster, Shaun Leane, Dickson Yewn, Alexandra Mor, Hannah Martin, Duffy, Dominic Jones, Farah Khan, Bina Goenka and Monica Vinader.