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Meet the brewer: Brewdog founders James & Martin | The Craft Beer Channel

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Brewdog are one of the greatest breweries to come out of the new wave, and their style of beer is unmistakeable. From reinventing IPAs in Britain to stuffing dead squirrels with Belgian ale, Brewdog like to court controversy. But when you meet the guys behind it, you see it's a sense of adventure that leads them and that's a huge part of what craft beer is all about. Meet James, meet Martin. Love Brewdog. * DISCLAIMER: Brewdog paid for our trip up as well as hotels
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Text Comments (42)
Xtra Spice Mikey (8 months ago)
these 3 know nothing about beer. wannabe-snobs. it's just another classic case of, you just turned 30, have a beard, and now you think you know everything about beer.
The Craft Beer Channel (8 months ago)
So only two of these people are over 30, and only two have beards. Also, two run the UK's fastest growing brewery so for all their controversy, they know the beer thing pretty well.
Ivan Mayora (1 year ago)
sell outs!
Geoff Bernard (11 months ago)
As someone that doesn't live in the UK, can you please help me understand? I've seen this quite a bit lately.
True, but we shouldn't worry too much with private equity. It's nothing like a megabrewer that will introduce anti-competition practises, downward price pressure and contract brewing all over the world. Kinda sucks, but there is life and passion in Brewdog yet. But they are not quite the company they claimed to be.
Ivan Mayora (1 year ago)
100% agree with you but the problem is that there is a lot of passion in this industry and when this happens it just hurts right in the right places
Wouldn't go that far, but certainly a...well...a shift in business strategy that er...slightly...very much...contradicts the...er...posturing...that came before.
william wright (1 year ago)
Elvis Juice is the Brewdogs Bollocks.
Daemiex (2 months ago)
mangrove jacks grapefruit ipa is a great way of drinking it cheaper, got a pint of of it infront of me as we speak, dont drink it at 4 weeks thou leave it 8 and the grapefruit pops alot more
struco (1 year ago)
That joke was wonderful.
Scott Christie (2 years ago)
Brewdog is now sold in chain restaurants all over the UK.
The Craft Beer Channel (2 years ago)
And has been for many years!
Jaime Luna (2 years ago)
Michael Jackson, not the King of Pop, the King of Hop!
The Craft Beer Channel (2 years ago)
+Jaime Luna trying to come up with a clever MJ song pun....failed.
SLM3573 (2 years ago)
I know this is an old video but its something thats been bugging me for a while. I love Brewdog beers (most of them not the 20 quid ones). But I get the feeling that they have sold their story as a couple of guys who stumbled upon an IPA recipe brewing in their kitchen and then managed to sell it to the masses. But Martin Dickie was a commercial brewer with Thornbridge so its not a stretch to think that he would be able to brew good beer even on a homebrew kit. Also for the conspiracy theorists there is more than a faint similarity between Punk and Jaipur (I am led to believe only one hop difference but dont quote me on that) Did he mention anything about his brewing past off camera? For some reason he never metions his time at Thornbridge and I have no idea why other than to push the rags to riches dream story. I am not trying to have a go I just wondered why he never mentions it.
Morten Aastad (9 months ago)
Not an odd question at all, I mentioned the Martin Dickie thing to some people lately, some of them have successful youtube channels, and they didn't even know the story about Dickie and Thornbridge/Jaipur and it is now 2018. I have heard them tell this story many times, even in the same room as me, and I only stumbled across an article from 2015 a while ago when for once Martin Dickie was profiled about his past, and that sort of made me think like you did. Wonderful beer though, Jaipur.
SLM3573 (2 years ago)
cheers for the answer... just seems odd not to mention working for a top brewery but I guess he has his reasons. i will just keep enjoying their beer.. maybe I can convince him to setup in Bayern ;-)) they seem to be building one in US based on job adverts i have seen
The Craft Beer Channel (2 years ago)
It's true he did used to work at Thornbridge, and in fact was one of the people behind Jaipur. They are very different beers now though as Punk has a much bigger hoppy aroma (more simcoe and addition of Nelson) - I bet there are similarities in the rest of the recipe though. They definitely keep it quiet as it ruins the clarity of the "rags to riches" message, but if the heritage of Punk is a bit more corporate than they claim, I think their brewery story still stacks up. They would have had no money at the start so definitely the first few brews would have been on old kit and possibly a disaster! With Brewdog we have to accept that James has built a brand rather than let it develop naturally, so some stories are a bit too perfect and rounded. I wish I'd asked some more searching questions in this interview to be honest. I think we were a bit too eager to please!
Christian Barnes (2 years ago)
Someone please buy The Craft Beer Channel a mic.
The Craft Beer Channel (2 years ago)
Yes please.
Nora Charles (3 years ago)
why dont you just sell tennents your just dreaseing it up  you are drug deallers
Pile of carbon (2 years ago)
What are you even on about? I couldn't make any sense of that sentence.
The Craft Beer Channel (3 years ago)
+Nora Charles interesting way of looking at it...
KW IMAGING (3 years ago)
Craft Beer... Made for junkies!
Buteco do Ferreira (3 years ago)
I need to meet James and Martin! Maybe when i go again to UK!
tomber220 (4 years ago)
I want to work in the brewery
tomcaroscio (4 years ago)
I am not sure if we can get brewdog in the US, but I tried it in Italy and was impressed.  This is beer that can compete in the US. 
The Craft Beer Channel (4 years ago)
You should be able to get hold of it - they even have a TV show over there!
Food Busker (4 years ago)
I bloody love a brewdog
TheFlatulentCow (4 years ago)
Did you ask James why he was constantly trying to de-carb his own beer by swilling it around? 
Daemiex (2 months ago)
looks like he ordered ale instead of wine and forgot
The Craft Beer Channel (4 years ago)
I KNOW! Clocked that in the edit. I guess he is releasing aromas... or sending beer signals to spies.
Vicente Marino (4 years ago)
i love your videos, iam a brewer as well and you guys brings me all the britain beer action...  but please buy a couple of tie-microphones hehehe!!!! pleaseeee! cannot understand at all with all that enviroment noise cheer from argentina!
Vicente Marino (4 years ago)
+The Craft Beer Channel hahahaaha yeeeaaa, cheers man!
The Craft Beer Channel (4 years ago)
Tragically we do have microphones, but we shoot in such loud places! We're saving up our pennies for a solution though. Keep watching and drinking 'til then!
InTheKitchenWithKate (4 years ago)
Big fan of Brewdog beers and great interview! Kate :)
The Craft Beer Channel (4 years ago)
Cheers! Their big beers are great for cooking with too.
Tommy McElrath (4 years ago)
We love Brewdog over here in the US too. My friends and I buy almost every bottle we can get our hands on when we see it. Keep up the great brewing, I hope you get big enough to distribute more in the US.
The Craft Beer Channel (4 years ago)
I'm sure they will! It's next stop, THE WORLD.
Stefan Stefansson (4 years ago)
interesting
HopZine (4 years ago)
Ha! Loved James' badger joke at the end but for the life of be cannot understand Martin in that last clip? A great little interview, wish it was fours times longer.
The Craft Beer Channel (4 years ago)
God me too. I could talk to those guys forever. True pioneers! With good hats.

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